In our daily lives, food packaging gift boxes are a common type, and it's not an exaggeration to say this. Think about it, everyone. We have to eat three meals a day and occasionally eat snacks. There are at least two to three types of food that are exposed to every day, and at most a dozen. In this situation, the gift box packaging of food is particularly important. Especially for those precious and expensive ingredients, we usually buy them back and give them to relatives and friends. Improper packaging will be considered a lack of sincerity.

我們在研究食品包裝禮盒之前，不妨先看看現(xiàn)在常見的食品種類。目前常見的食品有零食、保健品、名貴食材、土特產(chǎn)以及一些日常生活中常見的配料。而且用禮盒包裝，一般都是比較名貴或有特色的產(chǎn)品，比如保健品、名貴配料和土特產(chǎn)。不過，有些零食或進(jìn)口零食有時(shí)也會(huì)用禮包包裝。

Before studying food packaging gift boxes, let's take a look at the common types of food nowadays. At present, common foods include snacks, health products, precious ingredients, local specialties, and some common ingredients in daily life. And when packaged in gift boxes, they are generally more expensive or distinctive products, such as health products, precious ingredients, and local specialties. However, some snacks or imported snacks are sometimes packaged in gift packs.

事實(shí)上，食物包裝禮盒有很多講究。有些公司對此一無所知，常常在包裝上犯錯(cuò)誤，從而失去了一些客戶。食物禮盒的第一點(diǎn)，就是不能過度包裝。國家不僅不允許過度包裝，相關(guān)法律法規(guī)也會(huì)引起顧客的反感。比如，一些公司為了突顯產(chǎn)品的價(jià)值，往往會(huì)采用多層包裝，包裝也會(huì)顯得非常豪華。然而，當(dāng)顧客解開一層一層包裝時(shí)，發(fā)現(xiàn)產(chǎn)品的比例與包裝嚴(yán)重不符，會(huì)有很大的反感心理，以為企業(yè)偷工減料。

In fact, there are many details about food packaging gift boxes. Some companies are unaware of this and often make mistakes in packaging, resulting in the loss of some customers. The first point of food gift boxes is that they cannot be over packaged. Not only does the country not allow excessive packaging, but relevant laws and regulations can also cause customer dissatisfaction. For example, some companies often use multi-layer packaging to highlight the value of their products, which can also appear very luxurious. However, when customers unpack the packaging layer by layer and find that the proportion of the product does not match the packaging seriously, they will have a great sense of disgust and think that the enterprise is cutting corners.

食物包裝禮盒的第二點(diǎn)，就是要有特色。這一需求通常體現(xiàn)在土特產(chǎn)上。許多土特產(chǎn)的包裝都很簡陋，有時(shí)還會(huì)印上幾張牛羊雞的卡通圖片，讓人摸不著頭腦。事實(shí)上，土特產(chǎn)是非常具有文化價(jià)值的商品。包裝設(shè)計(jì)時(shí)應(yīng)從地域文化上入手，以回歸自然為主，盡量體現(xiàn)產(chǎn)品的深度。

The second point of food packaging gift boxes is to have unique features. This demand is usually reflected in local specialties. The packaging of many local specialties is very simple, and sometimes there are several cartoon images of cows, sheep, and chickens printed on them, which makes people confused. In fact, local specialties are commodities with great cultural value. Packaging design should start from the perspective of regional culture, with a focus on returning to nature and reflecting the depth of the product as much as possible.

上述是食品包裝禮盒的幾點(diǎn)注意事項(xiàng)。目前主要消費(fèi)群體都是年輕人，我們在包裝上更要盡全力。除傳統(tǒng)的包裝方式外，我們也可以嘗試新的包裝方式。尤其是點(diǎn)心、食品禮盒這些年輕人的產(chǎn)品。

The above are some precautions for food packaging gift boxes. At present, the main consumer group is young people, and we need to do our best in packaging. In addition to traditional packaging methods, we can also try new packaging methods. Especially Dim sum, food gift box and other young people's products.

多講究。有些公司對此一無所知，常常在包裝上犯錯(cuò)誤，從而失去了一些客戶。食物禮盒的第一點(diǎn)，就是不能過度包裝。國家不僅不允許過度包裝，相關(guān)法律法規(guī)也會(huì)引起顧客的反感。比如，一些公司為了突顯產(chǎn)品的價(jià)值，往往會(huì)采用多層包裝，包裝也會(huì)顯得非常豪華。然而，當(dāng)顧客解開一層一層包裝時(shí)，發(fā)現(xiàn)產(chǎn)品的比例與包裝嚴(yán)重不符，會(huì)有很大的反感心理，以為企業(yè)偷工減料。

Be more meticulous. Some companies are unaware of this and often make mistakes in packaging, resulting in the loss of some customers. The first point of food gift boxes is that they cannot be over packaged. Not only does the country not allow excessive packaging, but relevant laws and regulations can also cause customer dissatisfaction. For example, some companies often use multi-layer packaging to highlight the value of their products, which can also appear very luxurious. However, when customers unpack the packaging layer by layer and find that the proportion of the product does not match the packaging seriously, they will have a great sense of disgust and think that the enterprise is cutting corners.

食物包裝禮盒的第二點(diǎn)，就是要有特色。這一需求通常體現(xiàn)在土特產(chǎn)上。許多土特產(chǎn)的包裝都很簡陋，有時(shí)還會(huì)印上幾張牛羊雞的卡通圖片，讓人摸不著頭腦。事實(shí)上，土特產(chǎn)是非常具有文化價(jià)值的商品。包裝設(shè)計(jì)時(shí)應(yīng)從地域文化上入手，以回歸自然為主，盡量體現(xiàn)產(chǎn)品的深度。

The second point of food packaging gift boxes is to have unique features. This demand is usually reflected in local specialties. The packaging of many local specialties is very simple, and sometimes there are several cartoon images of cows, sheep, and chickens printed on them, which makes people confused. In fact, local specialties are commodities with great cultural value. Packaging design should start from the perspective of regional culture, with a focus on returning to nature and reflecting the depth of the product as much as possible.

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